Monday, September 19, 2011

Mango Autumn/Winter 2011 Collection Campaign In Paris

Kate Moss and Terry Richardson
This is a post in support of the Mango Autumn/Winter 2011 Collection of the Spanish international fashion brand, Mango. Recently a short film starring British supermodel, Kate Moss, and international photographer, Terry Richardson, was launched for the Mango Autumn/Winter 2011 Campaign. 


Watch the Mango short film at the end of this post.


The Mango short film was called The Great Escape showing how the two Mango stars escaped from different sites of Paris, such as the Mini Palais, Place de la Concorde, Place de l’Alma, Champs Elysées and the Centre Pompidou.
Escape in Paris by Kate Moss and Terry Richardson 
The film was shot and shown love for the MANGO fashion show at the Centre Pompidou in Paris, giving guests front row seats to watch how the film ended.

Kate Moss, Terry Richardson and the Papparazzi
Kate defined the MANGO woman as a cool woman who is fully aware of the street trends. She said: "Working with MANGO was incredible, as was working with Terry Richardson. I loved working with him in the video. It was fantastic both of us being in front of the camera, it’s a completely different sensation. I loved not being alone and having somebody to share ideas with."

Kate Moss and Terry Richardson running to the Mango Autumn Winter 2011 Fashion Show

MANGO, which opened its first store in Barcelona’s Passeig de Gràcia in 1984, now has over 2,000 stores in 105 countries. It is Spain’s second biggest fashion export company and its concept is based on an alliance between a quality product, in accordance with the latest fashion trends, and an affordable price. The brand image is reinforced by its stores, which benefit from a dynamic image in accordance with the personality of its customers, and represent the calling card for the brand.
Kate Moss and Terry Richardson Holding Hands

And now without further adieu, please watch the Mango Autumn/Winter 2011 Collection Campaign  Short  film featuring Kate Moss and Terry Richardson...
video

Here in the Philippines, recently opened stores include Mango Stores in Marquee Mall, Angeles City, Pampanga; Newport Mall, Pasay City; and Abreeza Mall, Davao City. The international Spanish fashion brand has strong expansion plans in Asia.

A related post on what the new Mango stores look like especially the one from Newport Mall, Manila, Philippines will be posted soon. 

Source: Store Information and Photos from the Mango Press Kit
Video from Youtube

What do you think about the short film? Do you like it for Mango? Write your thoughts below for Mango...

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